Kathleen Hessert: Going "Pro" in Twitter and Social Media

the CEO Hour, June 4, 2010, first segment:

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Is your company using social media? If you’re not blogging, or tweeting or facebooking, are you missing out on customers and sales?

Yes, says Kathleen Hessert.

The CEO of Sports Media Challenge helps stars like Peyton and Eli Manning and Shaquille O'Neal twitter their way to fame and fortune.