the CEO Hour, May 20th 2011. How a Specialty Online Grocery Store is Born
It's About Brand Loyalty...It all began with Hefty® Baggies® in the early 1990's where Suzanne Clarridge, founder and CEO of My Brands, worked for the makers of Hefty products. "Baggies products were losing shelf distribution to other, newer products. As a result, there were many brand-loyal consumers who couldn't find Baggies in their stores. Every company had the same issue but no one had a good solution. This was my "ah-ha" moment - the instant I realized there was an unmet need and I could build a solution. So in July of 2000, I began developing a business model that helped both consumers and manufacturers with this "where to buy" problem. The result is My Brands. On June 1, 2001 our first order shipped out the door, a case of Hefty Baggies." http://www.mybrands.com
Part 1: MP3 File
Part 2: MP3 File



















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