Banking on Brand Loyalty: Online grocery store specializes in hard to find products - Suzanne Clarridge, CEO and founder of My Brands, explains her success in niche market

the CEO Hour, May 20th 2011. How a Specialty Online Grocery Store is Born

It's About Brand Loyalty...It all began with Hefty® Baggies® in the early 1990's where Suzanne Clarridge, founder and CEO of My Brands, worked for the makers of Hefty products. "Baggies products were losing shelf distribution to other, newer products. As a result, there were many brand-loyal consumers who couldn't find Baggies in their stores. Every company had the same issue but no one had a good solution. This was my "ah-ha" moment - the instant I realized  there was an unmet need and I could build a solution. So in July of 2000, I began developing a business model that helped both consumers and manufacturers with this "where to buy" problem. The result is My Brands. On June 1, 2001 our first order shipped out the door, a case of Hefty Baggies." http://www.mybrands.com

Part 1:  MP3 File

Part 2:  MP3 File