the CEO Hour, September 30th 2011.
Robert J. (Rob) Drago is a well-respected, third-generation food industry executive presently serving as president of Bakewise Brands, Inc., a leading provider of premium quality bakery product solutions encompassing two baking facilities and over 400 employees. Hired in a nationwide search to replace the retiring company founder in 2008, Mr. Drago enjoys industry-wide recognition for his consistent record of success in identifying and executing the strategic plans necessary to expand companies beyond their traditional models and into profitable new markets.
Since joining Bakewise, Rob has led the company through the successful acquisition of Tom Cat Bakery, a Long Island City, NY-based firm responsible for supplying the country's four-star hotels, restaurants, gourmet food shops, and high end grocery chains with handmade artisan breads, rolls, crackers and sweet goods. After spearheading the company's aggressive product mix expansion into emerging new categories, he conceived and managed the company's corporate rebranding from Fleischer's Bagels to Bakewise Brands to better reflect the future direction of the business. http://www.fleischersbagels.com
Part 1: MP3 File
Part 2: MP3 File
Part 3: MP3 File
Part 4: MP3 File