the CEO Hour, April 19th, 2013.
David Meerman Scott/Author of "The New Rules of Marketing and PR"
David Meerman Scott, a marketing strategist, says the rules of getting your word out on the web are completely different than traditional marketing campaigns. Instead of buying or begging your way in, Scott says anybody can earn attention by publishing their way in using the tools of social media such as blogs, podcasts, online news releases, online video, viral marketing and online media. www.davidmeermanscott.com