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David Meerman Scott/Author of "The New Rules of Marketing and PR"

the CEO Hour, April 19th, 2013.

David Meerman Scott/Author of "The New Rules of Marketing and PR"

David Meerman Scott, a marketing strategist, says the rules of getting your word out on the web are completely different than traditional marketing campaigns. Instead of buying or begging your way in, Scott says anybody can earn attention by publishing their way in using the tools of social media such as blogs, podcasts, online news releases, online video, viral marketing and online media. www.davidmeermanscott.com

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Tracy Till/Butler Till Media, CEO and founder

the CEO Hour, April 12th, 2013.

Tracy Till/Butler Till Media, CEO and founder

If you think Mad Men is what the world of marketing and advertising is like, Tracy Till knows how it really is today. Because of blogging, Twitter, Facebook and Linked In... the consumer-product maker relationship is much more personal. Till shares her years of experience in this ever-changing world and knows each business has a unique way to reach its customers. Butler Till recently became an ESOP and she has more on why employee-owned is securing the agency's future. www.butlertill.com

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Marketing and Advertising Professional and owner of Brandreth Works, Ginny Brandreth, says you may need to find your target market and focus your marketing dollars on communicating with them.

the CEO Hour, November 30th, 2012.

GINNY BRANDRETH/BRANDRETH WORKS

Are you saying things like this about your business..."Finding clients is difficult, generating more leads is a problem, I tried advertising, it doesn't work!"

Marketing and Advertising Professional and owner of Brandreth Works, Ginny Brandreth, says you may need to find your target market and focus your marketing dollars on communicating with them.  Called the Execution Engine by her clients, Ginny says if you want to take your business to the next level, you need to steer your marketing to drive revenue. Marketing is also a continual effort.  Find out more at executeyourmarketing.com

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Internal marketing strategist and author Sybil Stershic advocates the important of taking care of your business' greatest investment...your people.

the CEO Hour, September 28th, 2012. 

Sybil Stershic | President | Quality Service Marketing

Sybil F. Stershic, president of Quality Service Marketing, is a marketing and organizational advisor with more than 30 years of experience helping service providers strengthen employee and customer relationships. A leading authority on engaging employees through internal marketing, she is the author of Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits (2012), Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care (2007), and the Quality Service Marketing blog.

"In today's service-based economy, employees' ability to take care of customers and deliver on the brand is a key differentiator. With continuously increasing competition and workplace demands, even customer-centric companies and mission-focused nonprofits are challenged to maintain their strategic advantage. That's why employee engagement is more critical than ever."

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Ron Wille Jr. | Founder & Partner | BlackTab Group

the CEO Hour, July 27th 2012. 

Ron Wille Jr. | Founder & Partner | BlackTab Group  

Ron has been helping organizations better leverage their technology to increase performance for almost 20 years.

BlackTab Group clients are companies who want to get the most from their Salesforce.com investment. "Culture and performance are critical to any organization's strategy. Technology can help support all of these things, but most managers are not getting the most out of their technology. Tools like Salesforce and Rypple, when used in the right way, can be tremendous assets in how you manage your company and support your strategy."  http://www.blacktabgroup.com/

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Matt Woodson | Vice President | Zenith Marketing Group, Inc.

the CEO Hour, July 20th 2012. 

Matt Woodson | Vice President | Zenith Marketing Group, Inc.

Matt is Vice President of Zenith Marketing Group, Inc., a company that specializes in brokerage of financial products and consulting solutions to professional advisors, insurance agents, CPA's, and attorneys across the U.S.   Matt has been in the financial services industry for over 16 years. His specialty centers on Personal, Estate, and Business planning solutions using Life Insurance products. He has authored several industry articles on advanced planning strategies, and also serves as a resource in product development for five different national insurance companies.  http://www.zenithmarketing.com/

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Interview with Erin Saxton, Senior VP, Tallgrass PR

the CEO Hour, April 20th 2012. 

Erin Saxton | Sr. VP | Tallgrass Public Relations 
  
As Senior Vice President of TallGrass Public Relations, Erin Saxton continues to develop the firm in response to an industry need for a new kind of agency capable of capturing the attention of the media. A multi Emmy-nominated TV producer, Ms. Saxton has long been on the receiving end of PR pitches, having worked on shows that include The View, Barbara Walters Specials, and Good Morning America. This extensive experience gives her an insider's status that enables her to identify the concepts that resonate for television and radio producers as well as editors in print and online media outlets. She knows the best ways to pitch a book, person, or product, and utilizes her professional skills and expansive contacts to generate strong media interest in the messages her clients wish to deliver.  www.tallgrasspr.com

 

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Interview with Kathy Heasley of Heasley and Partners Branding Firm

the CEO Hour, April 13th 2012. 

Kathy Heasley | Founder | Heasley & Partners, Inc.

Kathy is the branding and creative force behind HEASLEY & PARTNERS, a branding company that helps entrepreneurs and entrepreneurial organizations grow and prosper.  Kathy has dedicated her professional life to developing businesses that connect with the heart and open the mind. In the process, lives are transformed and companies become breakthrough brands.  After years of working in just about every aspect of marketing and communications there is, for big companies, small companies, entrepreneurial companies, tech companies and more, her well rounded view of business led her to start her own firm in 1994.  Through years of helping clients she arrived at what worked and what didn't. From that she created Heart & Mind^® Branding, a method that connects companies and people with their audiences to win hearts and minds-in that order.  www.heasleyandpartners.com

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Interview with Ron Wille, Founder and CEO of Black Tab Group

the CEO Hour, April 6th 2012. 

Ron Wille | Founder & Partner | BlackTab Group 

Ron Wille has been helping organizations better leverage their technology to increase performance for almost 20 years.

Prior to founding BlackTab, Ron was the coCEO of NimbleUser, where under his leadership NimbleUser grew from a niche firm of 3 people and a single offering to 30 employees with several award-winning business lines.

The BlackTab Group are business consultants, with experience in managing sales, marketing, and IT professionals. They know how to leverage Salesforce.com to run high-performance teams that grow both the top and bottom lines.   www.blacktabgroup.com

 

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Interview with internet marketing author and speaker, Stephanie Chandler

the CEO Hour, March 30th 2012. 

Stephanie Chandler | Author & Motivational Speaker | 

Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business (Authority Publishing, February 2012), From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products (John Wiley & Sons) and LEAP! 101 Ways to Grow Your Business (Career Press). Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes.    www.stephaniechandler.com

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