the CEO Hour, July 9, 2010, Jim Cecil is the father of Nurture Marketing and has spent his entire business career producing, perfecting and teaching the Nurture Selling Process. As the creator of Nurture Marketing in 1986 and co-founder of The Nurture Institute™, Jim has coached tens of thousands of CEOs and Microsoft Partners on customer cultivation. Since 1970, Jim has motivated audiences around the world as a speaker and consultant in the industry. Jim will talk with Bruce and Diana about his book, A Cure for the Common Cold-Call, and most recently the book he co-authored with Eric Rabinowitz, Nurturing Customer Relationships.
MP3 File
MP3 File
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