the CEO Hour, September 28th, 2012.
Sybil Stershic | President | Quality Service Marketing
Sybil F. Stershic, president of Quality Service Marketing, is a marketing and organizational advisor with more than 30 years of experience helping service providers strengthen employee and customer relationships. A leading authority on engaging employees through internal marketing, she is the author of Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits (2012), Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care (2007), and the Quality Service Marketing blog.
"In today's service-based economy, employees' ability to take care of customers and deliver on the brand is a key differentiator. With continuously increasing competition and workplace demands, even customer-centric companies and mission-focused nonprofits are challenged to maintain their strategic advantage. That's why employee engagement is more critical than ever."
Part 1: MP3 File
Part 2: MP3 File
Part 3: MP3 File
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