the CEO Hour, Sept 20th, 2013.
Peter McLaughlin - Sales Coach, Consultant and Author of "Becoming the Customer"
To close a sale, you need to build rapport with your client first right? How does a salesperson make that happen today? Look to non-verbal cues says Peter McLaughlin. With 25 years experience in sales, McLaughlin is now a trainer and author of Becoming the Customer...Empathy, Influence and Closing the Deal. He's also a hypnotist and shares eight principles to subconscious influence in selling. Listen in to hear McLaughlin explain mirroring, pacing and leading...along with verbal predicates. All things that may give you the sales edge you are looking for with your prospects.
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